Sai-No-Kuni Visual Plaza


Visual Museum Exhibition

Dance with Colors! -Chromatic World on the Move-

Dance with Colors! -Chromatic World on the Move-

The world of colors is entering a new era

Thanks to the development of computers, LED and display technologies, we can now freely choose colors from an infinite selection with a single switch.

Colors are generated from relationships between light, objects and the sense of sight. Techniques of color arrangement have developed mainly from the colors (pigments and dyes) of non-moving objects. But now that we can freely control light, we are encountering a new problem: how to show moving colors.

Changes in our sense of color have a powerful influence in the fields of household goods, fashion and interior design. More people are not simply passively choosing colors but are doing so as a way of expressing themselves and conveying messages.

Gathered under a single roof at this exhibit are works that lead a new generation of colors, such as interactive art, visual works and interior goods and lighting from advanced companies. So please enjoy the fascinating world of moving colors.

Exhibited works, products

Optical Tone

Mutoh Tsutomu

This light whose structural concept is very much like that of the tumbler doll vividly changes its colors when knocked on its side. The colored walls with patterns of constant lightness maximize the dynamic light effects created by the changes in hues and chroma levels from the light source.

http://mutoh.imrf.or.jp/

Photo

Mutoh Tsutomu, Optical Tone

fuwapica lite, RGBy

MONGOOSE STUDIO

"fuwapica lite" is a communications tool created using balloon material. The material's light, color and images change as people touch it or sit on it. "RGBy" is a fancy light that freely captures the color of various objects, from flowers blooming in a garden to favorite clothes, and that will take on their color.

http://mongoose.proto-type.jp/

Photo

MONGOOSE STUDIO, RGBy

Photo

MONGOOSE STUDIO, fuwapica lite
Photo: Koichi Kido

midnight animation

EUPHRATES + Sato Masahiko

In a darkened room, patterns start to come alive under blinking red and green lights. It is an experimental work using the principles of light which turn the printed patterns into animation (published by Bijutsu Shuppan-sha, LTD.). At the exhibition, visitors can enjoy the experience with the specially produced large books.

http://euphrates.jp/

Photo

EUPHRATES + Masahiko Sato, Midnight Animation

Products from Pantone Universe / by Design

Pantone

"Pantone Universe" is a lifestyle brand that was created from the Pantone color system, which boasts a history of more than 45 years as the world's standard of color coordination.

The "by Design" DVD is a visual work that transforms TV into an interior object through design and music created by artists of international stature. (Participating artists: collaboration with Irma Boom and Michael Nyman/John Maeda and Sakamoto Ryuichi/Peter Saville and New Order/Terra Nova)
* Please note that this is a silent exhibition.

http://www.jvcmusic.co.jp/herb/bydesign/

Photo

Softbank Mobile Corp., 812SH

Real Time Makeup Simulator

Shiseido

This is a system where participants look through a mirror and enjoy a real-time makeup experience. The system will show a natural look as if the participants put on the makeup themselves.

Photo

Shiseido, Real Time Makeup Simulator

BRAVIA M1 Series, X7000 Series

Sony

The "M1 Series" is a liquid-crystal TV set now available. It has six color variations that enhance interior designs. The X7000 Series offers high-end models that use LED for backlighting. The exhibited images, centered on the theme of color, were captured from places around the world.

Photo

Sony, BRAVIA M1 Series

iColor Cove NXT, Color Blast

Color Kinetics Japan

Color Kinetics is a pioneer of LED lighting. Its own unique technology, called "CHROMACORE," expresses colors from 16.7 million types of light and creates smooth transitions and variations.

Photo

Color Kinetics Japan, Color Blast

Related Events

Talk Session

Where colors are located.

Fujimoto Takayuki (Dumb Type) and Ozaki Tetsuya (editor of "REALTOKYO" and "ART iT")

Through demonstrations, director and lighting chief Fujimoto Takayuki will discuss about "true", a performance which attracted public attention with its bold use of LED lighting.
The interlocutor will be Ozaki Tetsuya, editor of "REALTOKYO" and "ART iT".

true
This is a performance by two artists, Shirai Tsuyoshi and Kawaguchi Takao, who explore the relationship between reality and the evolving brain. LED lighting, images and audio are completely synchronized in real time, and the freely controlled performance raises various issues. After the inaugural performance at the Yamaguchi Center for Arts and Media (YCAM), it has since toured the 21st Century Museum of Contemporary Art, Kanazawa, and the Yokohama Red Brick Warehouse. Performances are scheduled this year for Singapore and New York.

Guest bios:

Fujimoto Takayuki
1987: Participated in "Dumb Type". Technical manager for lighting arrangement for performance works since "S/N". Worked mainly as lighting designer at the concert of musician Ikeda Ryoji and audio visual installation concert "Path" of guitarist Uchihashi Kazuhisa and musician UA. His recent activities include working as director for "Refined Colors" and "true".

Ozaki Tetsuya
Born in 1955. Publisher and editor of "Real tokyo" and "Art iT." Guest instructor at Kyoto University of Art and Design. Assistant editor for the inaugural edition "03 Tokyo Calling," an urban culture magazine, in 1989. In 1996, he was in charge of editorial direction for Sensorium at the Japan pavilion at the Internet Expo. His hobby is cooking.

Date July 6, 2008 (Sun.) 14:00-16:00 (Doors open at 13:30.)
Venue Sai-no-Kuni Visual Plaza, 1st floor, HD Studio
Capacity 70 people (first come, first served on that day)
Admission Free
Period April 12 (Sat.) – Aug. 31 (Sun.)
Hours 9:30-17:00 (Last admission at 16:30)
Holidays Days closed in April
Every Monday (If a national holiday falls on a Monday, closed the following Tuesday)
Closed for maintenance: 8 (Tue.) to 11 (Fri.)

Days closed in May
*Open May 6 (Tues.). Closed May 7 (Wed.)
*Open throughout the Skip City International D-Cinema Festival 2008 (July 19, Sat. -July 27, Sun.)
Venue Visual Museum
Admission to Visual Image adults 500Yen / Elementary and junior-high school students 250Yen (also allows admission to permanent exhibits)
* May 5 (Children's Day) Free for all children of junior-high school age and younger
* Free entrance to the film festival upon presentation of ticket stubs
Inquiries Visual Museum: 048-265-2500
Sponsored by :  Saitama Prefecture
Planning :  Skip City Corporation
Supporters :  Saitama Prefectural Board of Education / Kawaguchi City / Kawaguchi City Board of Education
Cooperation :  Itochu Fashion System Co., Ltd., Color Kinetics Japan Inc., International Media Research Foundation, Shiseido Co., Ltd., Sony Marketing (Japan) Inc., Pantone Japan Co., Ltd., Victor Entertainment, Inc.